cosmetics seo test

Anna Misztela

Posted on May 29 2020

Belinda Carli, director at the Institute of Personal Care ScienceBelinda Carli, director at the Institute of Personal Care Science
Tapping into the big trend for wellbeing and sensory enhancement, a number of cosmetic ingredients targeting neurological stimulation could be the start of something new.

Cosmetics Design spoke exclusively to Belinda Carli, who is the director of the Institute of Personal care Science, and one of the first industry experts to pick up on this trend.

We began by finding out when this trend first started to emerge and what it is all about.

“The neuro-cosmetics trend is relatively new– these have only come out in the last 12-18 months with some of the most exciting launches in the last 6 months,”​ said Carli.

“These types of materials work on a neurological level to elicit ‘feel good’ chemicals that then prolong cell life and/or regulate inflammatory responses. The visible results include anti-ageing benefits and increasingly reduced sensitivity to products along with a healthier skin ‘glow’.”​

Ingredients that already target this trend​

Carli pointed out that examples of ingredients that tap into this trend include raw material launches such as HappyBelle (Mibelle AG Biochemistry, 2014), Bosexil (from Indena, 2014), Neurodermine (from Matriscience, 2015) and Mariliance (from Soliance, 2015).

So what has bought this trend about? Why are consumers suddenly interested in cosmetic products that go that one step further?

“Consumers are increasingly look to ‘balance’ their busy lives; and at the same time, an increasing number of consumers are looking at the chemicals they use as causes of inflammation and sensitivities. The general trend of consumers toward wellbeing has obviously inspired raw material suppliers to provide materials that can provide ‘well-being’ to the skin!,” ​explained Carli.

Explaining why consumers are looking for this and what trends it all taps into is a bit more complicated, but Carli believes that such ingredients can help give cosmetic products a leading edge.

“The hardest part about marketing a product containing these materials will be in the marketing story. For example, cosmetic products are not able to make physiological claims, even about the activity of the ingredients, so while these materials also provide anti-aging, moisturising and skin protection benefits, marketing personnel will have a hard time explaining how they do this compared to other actives because of their activity.”

More Posts